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If you think Heidi Montag’s single-use gene campaign was problematic, she agrees.
Montag was criticized Wednesday for promoting a line of denim jeans that were intended for one-time use. Pants labeled “S1NGLES Jeans” have been described as “the first single-use jeans in the world” with the “wear” slogan. Toss. Repeat. “
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“The beauty of S1NGLES is that you only wear them once,” the brand’s website claims. “When you work with them, you throw them away and wear a new pair. It’s that simple. And it’s completely durable because the S1NGLES form-fitting is made from a proprietary blend of cotton and recycled plastic. “
Following the widespread outcry against the “The Hills” star, it was revealed that the purpose of her S1NGLES campaign was to draw attention to the abundance of single-use plastic bottles and the destructive environmental impact of the settlement culture.
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A representative from Oceania said TooFab That is helping Montag launch its #RefillAgain movement ahead of Earth Day.
“Up to 34 billion plastic bottles are turned into marine pollution every year,” the representative said. “Nine percent of all the plastic waste produced so far has been recycled. And Oceana has seen a mere 10 percent increase in refillable, which could be used 20 to 50 times in each coastal country, taking 7.6 billion single-use plastic bottles out of the sea each year. “