Nearly half of Netflix subscribers watched the anime in 2021

Remember how hard it is to watch anime? Depending on where you call home, watching the latest show was once difficult, if not impossible. Just a few decades ago, people used to trade DVDs, and at the same time the idea of ​​publishing seemed a thing of the past.

The streaming platform integrates its offerings around the anime, a fundamental pillar of its scope strategy. In the west, the numbers are rising. In Japan, they hit.

Netflix is ​​further strengthening its commitment to Japanese animation.

The most-needed streaming content portal has embraced the center of Japanese culture, offering its customers an offer that will not stop expanding in 2022. What is this boom in anime? Well, roses from clients for interest. Confirmed by Kotaku and diversity, about half Netflix Users watch Japanese animation every day. And the numbers keep rising.

Let’s figure it out. By 2021, Netflix has released a total of 40 anime labels. However, it is important to note that they do not consider Japanese-made cartoons to be anime, even on streaming platforms. In both cases, the principle seems clear: Strengthen the dynamics proposition. In the West, almost half of the streaming portals are beginning to enjoy this sample of customer culture, and although they are an impressive percentage of viewers, in Japan it is skyrocketing.

Netflix notes that 90% of its Japanese users watched the anime last year.

“At the same time, global interest in anime has grown, and more than half of our members worldwide joined last year,” he said. Kohei Obara Anime Japan is the head of Netflix in the country during 2022. To bring back the likes of fans, our content lineup, we want to increase the discovery and love of anime by our members in Japan and around the world, “he said.

In fact, the platform will strengthen its offerings, explore the top series of our time and explore new areas and markets. Depending on the number, the number is likely to continue to increase.