In collaboration with Selfridge, Pako Ravanne Presents NFT collection of archival models of famous futuristic clothing. The new brand general manager Nadia Funds will be used to store the brand’s physical archives to benefit from virtual sales. According to the release, Paco Rabanne “sells the future to buy back the past.”
The collection includes a total of 12 outfits, including a metallic suit with a miniskirt from the 1990 autumn-winter collection, a mini dress with suction cups from the 1997 spring-summer collection, and an iconic model like a dress with a chain mail dress or stud.
A limited number of NFTs will be available in 56 copies. Their costs start at around 600.
According to the brand, it is also good to bring “unsuitable” items for everyday wear in the virtual world, where they are easy to wear.
The collection will be presented on the Decentland Virtual Platform during Metaverse Fashion Week. All profits from the NFT sale will go towards financing the Paco Rabanne archive, including purchasing vintage clothing, sketches, photo rights, video and radio recordings by the designer himself, and improving the storage and storage of all these items.
Virtual collections and NFTs have recently become a real trend in the industry. Gucci, Tommy Hilfiger, Etro, and Rebecca Minkoff have already made their mark on Metavers. Some brands, however, have found themselves in the virtual world against their will. Luxury brand Hermes, for example, sued an NFT artist for selling virtual copies of the famous Birkin bag.